It's 90 days before Black Friday
...and you need a campaign—fast.
That’s just one of the many problems we’ve helped solve for our clients over the years.
Explore more of the problems we’ve helped solve below.
Helping an Established Healthcare Brand Achieve Historic Wins
We created the first fully integrated B2B and B2C campaign in this health plan provider’s history, and helped drive their best open enrollment season ever.
When this respected health plan provider needed to evolve their sales organization into a consumer-oriented brand, they called on us to help reposition them in the marketplace as a trusted ally. We created an entirely new brand value and engagement strategy revolving around BCBS members: putting them at the center of every action, service, and behavior.
The work was comprehensive: We rewrote and redesigned the entire consumer website; led a new look and feel to portray the brand’s health equity focus; and conducted over 30 additional “high risk” projects to completion, with 100% client satisfaction. In creating the first fully integrated B2B and B2C campaign in their history, we helped drive a record-breaking open enrollment season and improved their internal sales/marketing team satisfaction by leaps and bounds.
BCBS Testimonial:
“You immediately add value and bring a keen vision to every project you're brought into. Blue Cross is lucky to have your expertise to help the company 'show up' when it counts. I always learn something when I'm in a meeting with you.”
Helping a mighty cause get the spotlight it deserves.
We jumped at the chance to help this local family-founded nonprofit become a national drug development engine.
The story behind Cure Rare Disease is staggeringly inspiring. After watching his brother battle Duchenne Muscular Dystrophy, a young MBA student channeled his frustration at a lack of a cure into action. Marketing Magnet joined the mission after the organization’s first online video was released and we fell in love. From there, we helped recast the brand from a local nonprofit to a national drug development engine.
We hired and managed the first public relations firm, netting a feature on the Today Show and 500 million impressions across vertical and media outlets. We also helped the CEO craft his origin story, taking him to the ‘Forbes 30 Under 30’ stage. We saw 100X growth in media coverage and earned impressions based on editorial pillars (average 500M a year) and increased donations since 2018 by 10x. We also created growth opportunities (eSports) and other corporate connections (Pharma, biotech, payers, regulatory) expanding the organizations footprint with strategic marketing partnerships.
Cure Rare Disease Testimonial
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Raising The Visibility Of A Mover and Shaker In The Pet Healthcare Space
The world leader in dog genetics built their product on ultra-sophisticated science, and came to us for a breakthrough narrative with heart.
Embark is the only dog DNA testing company using a high resolution, research-grade platform that routinely queries over 230,000 genetic markers and the first to leverage direct-to-consumer dog DNA testing to make scientific discoveries. As the Embark team prepared for a next wave of funding, we helped the founder tell the story of how the company came to life, and to balance the cutting-edge science at the story’s core with the simple but heartfelt mission behind it. After working with leadership on the brand’s background, we helped marketing tell the story of the future: elongating dog’s lives.
A story is only one part of the equation: bringing it to life in sales campaigns is how you test positioning. And we did just that. With just weeks before Spring and Holiday campaigns, we set the tone with a strategy, holistic brand campaigns, and helped the team bring it to life to see the highest sales day and month in company history.
Embark Testimonial:
“The best Black Friday in history and the highest sales month we’ve ever seen.”
Shameless name dropping ahead
We’re proud to have forged partnerships with some seriously amazing clients and also some merely amazing ones.
Our Services
How exactly we can help
We have a lot of tricks up our sleeves and collaborate with some of the best-in-class marketers in the business. We combine our skills in copywriting, visual design, UX, analytics, channel strategy, brand planning, social media, content development, and brand design to offer marketing support.
Insights
Ready to talk?
Let’s connect to see how we can help.